It’s a new year, and as always, the interwebz are a-buzz about design trends and forecasts. Here’s what I say you should be watching for in 2015.
1. Digital inspires print and video
Print is how we’ve communicated for centuries. In the 1920’s and 1930’s, designers really started stepping up their game on print design, and a passion for print design and information layout was born. As web design went through its “toddler” phase and started learning how to crawl, web design was heavily influenced by print. Print was the way we’d communicated for years. As web designers started exploring new options for information design, we started to see the occasional print piece look more like a web layout, and even some video composition and design mimicking the feel of digital. I think 2015 is the year that this trend reaches it’s full potential—digital will inspire and influence print and video design, not the other way around.
Cinema scope. 2.35:1. Whatever you want to call it, we will start seeing a lot more photos, videos, and visual media in this wider display. It’s the classic look of most hollywood films. More and more films both big and small will be using this letter-boxed look to focus attention on the subject and to create a more cinematic feel.
3. Telling a Story
Gone are the days of design for design’s sake, video for video’s sake. Consumers want to hear a story worth listening to. They want to feel emotional and relationally connected with the brands and businesses that are vying for their attention. While this trend has been growing for the past few years, I think 2015 is the year we see this in full force. We aren’t selling products anymore, we’re connecting with customers and making their lives fulfilled by the services we offer. And what better way to connect with someone through a great story?
The great thing about design is that it’s always fluid, always progressing, and always changing. You can’t stay put in your design comfort style; you have to be willing to embrace the change. Whether it’s looking to the past for retro-style inspiration, or looking to the future and dreaming up the latest trend, design is good. And I like good.