In the aftermath of the pandemic, the air travel video campaign for the Triangle Takeoff Coalition helped Raleigh-Durham reclaim its energy, its momentum, and its sense of connection. As a result, Amazing Studios collaborated with Eckel & Vaughan, along with key regional partners, to craft a compelling message: it’s time to carry on, confidently and safely. Because video is such a powerful medium for community storytelling, it was the natural choice to unite the region around this call to action.
Why the Triangle Takeoff Coalition Formed
To begin with, the Triangle Takeoff Coalition is a group of local leaders from industries such as education, tech, law, biotech, and more. Their goal was straightforward: help the public understand the economic and social importance of air travel, especially through the lens of Raleigh-Durham International Airport (RDU). In addition, they hoped to restore confidence by highlighting the real-world ways RDU contributes to everyday life.
Although the message was simple, the delivery needed to be strategic. Therefore, the campaign focused on the idea that air travel isn’t just about vacations or business trips—it’s a vital part of what keeps the Triangle region thriving. Not only that, but the airport is also a symbol of mobility, resilience, and forward movement.
How the Campaign Came Together
From the outset, collaboration was key. Eckel & Vaughan led the communications and strategy, while Amazing Studios managed the video production from end to end. Moreover, they brought on seasoned writer and director David Salmon to shape the message and co-direct the visuals. Furthermore, community leaders and public figures were featured in the spots to reinforce the credibility of the message.
Of course, location played a huge role. Consequently, each figure was filmed in a place that reflected their industry—like PNC Arena, WakeMed Soccer Park, or The Angus Barn. As a result, the videos offered both visual variety and emotional resonance. This careful selection helped ensure the message would land with viewers across many demographics.
The Production Approach and Tools We Used
Equally important was the execution. Because the campaign included multiple video formats—a :60 hero cut, two :30s (one for business and one for leisure), and a :15 for social—planning was meticulous. First, our team scouted locations. Then, we coordinated talent and secured clearances. Eventually, we even got permission to film on the runway at RDU, which was a rare and exciting opportunity.
Naturally, we needed gear that could support smooth, repeatable motion. Therefore, we used Kessler’s CineShooter and CineSlider to capture precise tracking shots for every subject. At the same time, wireless SmallHD monitors gave directors and clients a crystal-clear view of each shot, even from a distance. In short, we had everything in place to produce cinematic visuals, quickly and efficiently.
Challenges We Navigated Along the Way
Although timelines were tight—especially during the runway shoot—we stayed on track thanks to strong collaboration and detailed planning. While the sun was setting and air traffic remained active, we hustled to get every shot before time ran out. Without question, this campaign succeeded because of the mutual trust between our team and RDU. Together, we delivered something powerful under pressure.
Who Made This Project Shine
Needless to say, great production requires great people. Our on-set crew brought deep experience, creative instincts, and calm under pressure. With directors David Cook and David Salmon at the helm, every shot was captured with intention. Additionally, our camera team, editors, stylists, and audio pros each played a vital role. Because of them, this campaign not only looked beautiful—it also carried real emotional weight.
Final Thoughts: More Than a Marketing Piece
Ultimately, this air travel video campaign was a community effort—one that merged creativity, logistics, and purpose. It wasn’t just about producing polished footage. Instead, it was about helping the Triangle reconnect with its identity and its momentum. If you need video that builds trust and tells a deeper story, we’d love to help you bring it to life.
Let’s make it amazing.
