As a part of a campaign to introduce their new president, we worked with Campbell University to share their vision for the future of the school.
Campbell University is a school built on a firm foundation that seeks to innovate and defy expectations. As they usher in the coming era with the seating of their new President, J. Bradley Creed, Campbell wished to look both forward and back, using the lessons learned in their past to forge ahead to tomorrow. We worked together with the leadership team to produce a series of videos in different styles to introduce the new president to students, alum, and partners in the community.
Campbell’s goal with this campaign was to raise awareness about the changes, build excitement from students and alum, along with bolstering school pride. We created various types of video content, from a “Snapchat” style social cut to stylized interviews. The cornerstone video of this campaign was a cinematic story piece, capturing many of the scenes from all over Campbell and inspiring the audience to want to be a part of the exciting changes happening at Campbell. Shot over a week, at various locations all over campus and the community we captured the areas most important to Campbell by creating staged scenes and filming in real environments.
“When our organization was faced with adjusting from our annual in person fundraising luncheon to a virtual event, we had little experience with hiring a company to produce this level of work. The turning point that inspired us to have faith in Amazing Studios was viewing examples of their other work, their clear connection with our mission, their supreme willingness to flex and bend based on multiple people starring in the video, multiple scripts to craft, multiple filming locations and lots of cooks in the SAFEchild kitchen. They also met a very aggressive timeline. I also had faith they would help us utilize a longer shelf life and therefore return on our investment by separating out pieces of the video in a way that they live impactfully on our website and we use all the time when hosting smaller virtual events or training. I used both of our featured story pieces recently - one when I live streaming to an audience and the other for a community stakeholders convening. That’s two intentional uses in just one week - 6 months after our initial virtual event. We also had the ability to share the video in its entirety to those who could not attend the scheduled first viewing for the virtual luncheon. Your responsiveness was always rapid and on point. We likely wore you out, but you never let that on. You outwardly displayed that we were a top priority and quite frankly that’s what our community’s children deserve.”