Campbell University is a school built on a firm foundation that seeks to innovate and defy expectations. As they usher in the coming era with the seating of their new President, J. Bradley Creed, Campbell wished to look both forward and back, using the lessons learned in their past to forge ahead to tomorrow. We worked together with the leadership team to produce a series of videos in different styles to introduce the new president to students, alum, and partners in the community.
Campbell’s goal with this campaign was to raise awareness about the changes, build excitement from students and alum, along with bolstering school pride. We created various types of video content, from a “Snapchat” style social cut to stylized interviews. The cornerstone video of this campaign was a cinematic story piece, capturing many of the scenes from all over Campbell and inspiring the audience to want to be a part of the exciting changes happening at Campbell. Shot over a week, at various locations all over campus and the community we captured the areas most important to Campbell by creating staged scenes and filming in real environments.
