Economic Development Video for Siemens Groundbreaking
When Siemens Mobility announced its plan to open a new passenger railcar facility in Lexington, North Carolina, the community celebrated a major win. The groundbreaking event brought together state and local leaders, and we were thrilled to create the economic development video that captured the energy and impact of this milestone.
Capturing the Energy of a Historic Moment
With more than 500 new jobs on the horizon, this expansion marks more than just economic growth. According to Siemens executives, it represents long-term career opportunities for Lexington’s workforce. The tone of the event was hopeful, ambitious, and deeply personal for many in attendance.
We aimed to reflect that spirit through our visual storytelling. Following the official press conference, we coordinated on-site interviews with a range of key figures. These included the Governor of North Carolina, Siemens C-suite executives, national and state transportation leaders, and the Mayor of Lexington.
Behind the Scenes of the Video Shoot
Because of the high-profile nature of the event, our team needed to move quickly and tactfully. We identified and interviewed each speaker in a tightly packed room, capturing meaningful commentary in a short window of time. Every detail—from framing to lighting—was designed to complement the overall message: this moment matters.
Our goal wasn’t just to film the event but to showcase what it means for the future of Lexington. Community growth, workforce development, and innovation were central themes, and we built the edit around them.
A Visual Story of Progress and Possibility
The final video is fast-paced, energetic, and forward-looking—just like the momentum it represents. It gives viewers a firsthand look at how collaboration and investment are shaping the future of transportation and transforming a local community in the process.
Want to bring your next project to life?
Let’s make it happen.
