Bringing Education to Life Through Environmental Video Production
Environmental video production brings important messages to life—and McAdams’ REACH Series proves just how engaging those messages can be. This six-part public service campaign uses live-action storytelling, custom animations, and character-driven content to encourage better environmental practices in local communities.
Meet Snapi: The Star of the Series
At the center of the series is Snapi—a bright, AI-powered character who helps people protect both their pipes and the planet. She makes a flying entrance, speaks with a witty voice, and brings a splash of color and personality. With her help, each video becomes more than a lesson. It becomes a story worth watching.
Cinematic Storytelling with Real Impact
Each REACH Series video blends cinematic production and CG animation to leave a lasting impression. Our team handled every step of the process, including:
- Creative Direction & Storyboarding
We defined the tone and visual approach for each episode. - Talent Casting
We selected warm, relatable actors to represent community voices. - Live-Action Filming
We shot on location using dynamic lighting, color grading, and clean sound. - CG Integration
Snapi came to life through motion graphics and visual effects. - Branded Delivery
Each video includes client logos and messaging, ready to share.
Whether we were illustrating the dangers of flushing wipes or pouring grease down the drain, we used movement, color, and sound design to make the message both fun and informative.
Created for Communities, Built to Last
McAdams developed the REACH Series as a cost-effective way for cities to deliver high-quality environmental education. These turnkey videos can be licensed, branded, and used forever.
Cities like Greensboro and Wilson are already seeing results. They’re sharing the videos across digital platforms, reducing sewer overflows, and engaging residents with creative content.
The REACH Series Is Just Getting Started
More videos are on the way, with partner feedback shaping future topics. We’re excited to keep this initiative growing—and to bring more unforgettable stories to life.
Want to bring powerful environmental stories to your city or brand?
Let’s make it amazing.
