Fuquay-Varina Parks and Recreation Video

Where Community Grows—On and Off the Screen

When the Town of Fuquay-Varina learned from community surveys that many residents weren’t aware of the full range of Parks, Recreation, and Cultural Resources (PRCR) offerings, they saw an opportunity—not just to inform, but to inspire.

They partnered with us to produce a three-part video series for National Park & Recreation Month. Each piece—“New Beginnings,” “Connections,” and “Community Testimonial”—showcases how PRCR programming helps residents feel welcome, connected, and grounded in a growing town.

Episode 1: New Beginnings

“New Beginnings” takes a narrative approach, following a young family that recently relocated to Fuquay-Varina. As they settle in and prepare for the arrival of a new baby, their son struggles with the transition. Through a heartfelt story arc, the video shows how the PRCR department offers more than programs—it provides real moments of connection for people in new chapters of life.

To reflect the emotional weight of the story, we elevated every detail:

Shot on an ARRI AMIRA with ZEISS Super Speeds, using haze, golden anamorphic flare filters, and soft natural lighting.
Wardrobe and set design leaned into a calming color palette of greens, blues, creams, and purples—on-brand and emotionally grounded.
Subtle cinematography and intimate framing helped capture a sense of warmth, openness, and hope.

Episode 2: Connections

For “Connections,” we switched to a documentary-style format—spotlighting real PRCR programs across age groups and neighborhoods. From pickleball matches at South Park to dancing in Centennial Square, the energy is authentic and unscripted.

This Fuquay-Varina parks and recreation video celebrates the range of experiences available in Fuquay-Varina—reminding viewers that community is something you build one moment at a time.

Episode 3: Community Testimonial

“Community Testimonial” lets real residents do the talking. Featuring a cross-section of voices, this video highlights how PRCR has shaped their lives—from friendships to personal growth to family memories.

Natural lighting, intimate interviews, and candid b-roll reinforced the authenticity of each story. We let the people of Fuquay-Varina speak for themselves—and the result is a moving testament to the department’s impact.

Building a Campaign with Heart

While each video had a unique tone and format, they were united by one theme: community connection. We brought that to life not just through gear or technique—but through thoughtful casting, strategic storytelling, and a shared commitment with our client to elevate real, meaningful stories.

This project also illustrates the power of long-term relationships. By continuing to collaborate with the Town of Fuquay-Varina, we were able to build on previous campaigns and push the creative further—delivering assets that will resonate well beyond the month of July.

Final Thoughts on the Fuquay-Varina Parks and Recreation Video

From narrative storytelling to community-first testimonials, this project reminded us why we do what we do—to help people see themselves in the stories of their town.

Want to inspire connection in your community through video? Let’s make it amazing.

Production Credits:

Connections

Executive Producer | Mike Cole
Production Coordinator & Project Manager | Katie Bowes, Hannah Kennedy, & Madison Boone
Creative Director | Adam Hofmann
Director of Photography | Derek DeStefano
Post Production Editor & Colorist | Jason Bullock
Music & Scoring | Jason Bullock

Community Testimonial

New Beginnings

“Dad” | Eric Lake (A-List Models & Talent)
“Mom” | Bea Noguera (Devise Talent Agency)
“Son” | Jeremiah Henderson

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