State of the Town 2023

Town of Fuquay-Varina
This year’s State of the Town Address continues the annual tradition of a unique and comedic approach with a hilarious spoof on traditional pharmaceutical commercials.

Every year, we partner with the Town of Fuquay-Varina to produce a creative video version of their State of the Town address. As traditional communication methods like printed newsletters fade and digital channels rise, the Town has embraced a more engaging, video-first approach to keep citizens informed.

A Satirical Twist on a Familiar Format

For the 2023 State of the Town video, we had some fun. This year’s concept spoofed a classic pharmaceutical commercial—those upbeat, slow-motion ads that show someone living their best life thanks to a new medication. In our version, we leaned fully into the satire: bright, airy visuals, exaggerated joy in everyday scenes, and playful graphics.

We mimicked the tone and structure of pharma ads down to the details. Characters interact with one another in overly idyllic ways. A branded license plate makes a subtle cameo. And the video wraps with the kind of rapid-fire fine print viewers have come to expect from this genre—but in our case, it’s all about municipal updates.

A Year of Growth—and Growing Pains

Fuquay-Varina continues to experience incredible growth. With new businesses, housing developments, and road expansions, the town is evolving quickly. Understandably, that kind of growth can bring some disruption.

The Town’s leadership recognizes the challenges this creates for residents. That’s why this year’s State of the Town video aimed to strike a balance—acknowledging those growing pains with humor and optimism, while reminding viewers that these changes pave the way for a brighter, more connected future.

Planning Ahead for a Brighter Future

The video emphasizes that the Town is not just reacting to growth—they’re planning for it. Many desirable businesses and retailers only consider towns that meet specific growth metrics. Fuquay-Varina has now reached that threshold, which is exciting news for the community.

In short: a little short-term frustration now leads to long-term benefits later. That’s the message this video delivers, in a lighthearted, engaging way.

Why It Works

Each year, the State of the Town video is designed to educate and entertain. And each year, the Town pushes the creative boundaries a little further. By parodying a recognizable format, this year’s campaign made municipal updates not only digestible—but memorable.

We’re proud to help tell Fuquay-Varina’s story in a way that connects with residents and reflects the vibrancy of the community. Want to see more? Check out the past year’s State of the Town videos below and enjoy a good laugh while staying informed.


Want to share your city’s growth in a fun and meaningful way? Let’s make it amazing.

State of the Town 2022
State of the Town 2021
State of the Town 2020
State of the Town 2019
State of the Town 2018
State of the Town 2017
State of the Town 2016
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