At Amazing Studios, we’re passionate about helping communities tell their stories in ways that resonate and inspire. When Harnett County Economic Development approached us to create a marketing video designed to attract businesses and stakeholders, we knew this was more than just a video—it was an opportunity to showcase a thriving community with deep roots and bold ambitions.
The Challenge
Harnett County wanted a video that spoke to a diverse audience of decision-makers, including site selectors, real estate brokers, existing businesses, and local leaders. The goal was clear: to position Harnett County as a top-tier destination for business investment, a community dedicated to creating quality jobs, and a place where life is enriched by both heritage and growth.
The video needed to balance the county’s agricultural legacy with its forward-thinking vision, showcasing its strategic location between Raleigh and Fayetteville, its business-friendly approach, and its commitment to quality of life. It had to convey professionalism, optimism, and authenticity—all while standing out in a competitive market.
Our Approach
From the start, we leaned into Harnett County’s natural strengths. The concept of Strong Roots, New Growth gave us a framework to celebrate the county’s agricultural heritage while highlighting its evolving identity as a hub for business innovation and community well-being.
Discovery and Planning
We worked closely with Marketing Director, Elizabeth Edwards, who helped immerse us in the county’s story with her meaningful connections throughout the community, helping us understand their vision, priorities, and target audience. This laid the foundation for a creative strategy that merged compelling visuals, heartfelt storytelling, and a forward-looking narrative.
Capturing the Essence of Harnett County
To bring the story to life, we combined:
- Dynamic Drone Footage: Sweeping shots of the county’s lush farmland, vibrant business parks, and bustling downtowns to create a sense of place and opportunity.
- Authentic Imagery: Capturing the work of local business owners, community leaders, and residents gave the video a personal, relatable touch.
- Vivid Lifestyle Moments: Scenes of families enjoying local parks, professional collaboration, and intentional land development showcase the county’s balance of work, play, and growth.
A Compelling Script & Voiceover
The voiceover tied everything together, blending a confident tone with heartfelt storytelling. The script echoed the county’s values: its rich history, its commitment to its citizens, and its readiness for the future.
The Results
The final video is a vibrant, inspiring showcase of Harnett County’s potential. It’s not just a pitch to businesses—it’s a celebration of a community poised for greatness.
Highlights Include:
- A Clear and Memorable Narrative: Rooted in the theme Strong Roots, New Growth, the video tells a cohesive story that resonates with diverse audiences.
- Broad Appeal: From agriculture to advanced manufacturing, the video illustrates the county’s ability to support industries of all kinds.
- Visual Excellence: High-quality visuals and seamless editing create a professional, engaging product that reflects the county’s high standards.
Poised to be a cornerstone of Harnett County’s marketing efforts, this video will help them attract businesses that align with their vision for economic growth and quality of life.
Final Thoughts
At Amazing Studios, we believe that every community has a story worth sharing. For Harnett County, that story is one of resilience, growth, and opportunity—and we’re proud to have played a role in bringing it to life.
Want to tell your community’s story? Let’s create something amazing together.
Executive Producer | Mike Cole
Project Manager | Madison Boone
Creative Director | Adam Hofmann
Writer, Script, & Storyboard | Adam Hofmann
Director of Photography | Adam Hofmann
Grip | Chase Morales
BTS & Still Photography | Janelle Hamo
Post-Production Editor & Colorist | Blake Godfrey
Post Audio | Blake Godfrey
