To introduce and promote Triangle AMA’s yearly High Five Conference, we created an original video featuring a cast of superheroes using practical and digital effects.
The High Five Conference is the Triangle American Marketing Association’s yearly conference, which seeks to bridge the gap between marketers and creatives to create a conference like no other.
The team at AMA, wanted to showcase local talent and position Raleigh as an upcoming hub for creativity through this conference. As our second year working with the team to provide the show opener, we knew we wanted to go bigger and better to show what it feels like to have marketing and creative teams working together. This piece needed to set the tone for the conference, engage attendees, and stand out on social media. We brainstormed how the relationship between marketing and creatives usually gets portrayed in agency humor and how can we play off that. We wanted to create the sort of story that’s not only entertaining but one that would inspire Raleigh’s creative community to work together as marketers and creatives.
The final direction brought the typical struggles of marketers and creatives into the world of superheroes, out of which was born the characters of Captain Creative & Marketing Man and their nemesis - “The Client”.
We were challenged with this project not only creatively, but practically with a condensed time frame to script, storyboard, location scout, create props, and film. As a team of marketing and creatives ourselves, we had a personal connection with the characters and wanted to make them feel, well, super! Using a combination of practical set, costume, and lighting design along with digital VFX - we brought the struggle between “The Client” and our superheroes to life.
“When our organization was faced with adjusting from our annual in person fundraising luncheon to a virtual event, we had little experience with hiring a company to produce this level of work. The turning point that inspired us to have faith in Amazing Studios was viewing examples of their other work, their clear connection with our mission, their supreme willingness to flex and bend based on multiple people starring in the video, multiple scripts to craft, multiple filming locations and lots of cooks in the SAFEchild kitchen. They also met a very aggressive timeline. I also had faith they would help us utilize a longer shelf life and therefore return on our investment by separating out pieces of the video in a way that they live impactfully on our website and we use all the time when hosting smaller virtual events or training. I used both of our featured story pieces recently - one when I live streaming to an audience and the other for a community stakeholders convening. That’s two intentional uses in just one week - 6 months after our initial virtual event. We also had the ability to share the video in its entirety to those who could not attend the scheduled first viewing for the virtual luncheon. Your responsiveness was always rapid and on point. We likely wore you out, but you never let that on. You outwardly displayed that we were a top priority and quite frankly that’s what our community’s children deserve.”