The High Five Conference is the Triangle American Marketing Association’s yearly conference, which seeks to bridge the gap between marketers and creatives to create a conference like no other.
The team at AMA, wanted to showcase local talent and position Raleigh as an upcoming hub for creativity through this conference. As our second year working with the team to provide the show opener, we knew we wanted to go bigger and better to show what it feels like to have marketing and creative teams working together. This piece needed to set the tone for the conference, engage attendees, and stand out on social media. We brainstormed how the relationship between marketing and creatives usually gets portrayed in agency humor and how can we play off that. We wanted to create the sort of story that’s not only entertaining but one that would inspire Raleigh’s creative community to work together as marketers and creatives.
The final direction brought the typical struggles of marketers and creatives into the world of superheroes, out of which was born the characters of Captain Creative & Marketing Man and their nemesis – “The Client”.
We were challenged with this project not only creatively, but practically with a condensed time frame to script, storyboard, location scout, create props, and film. As a team of marketing and creatives ourselves, we had a personal connection with the characters and wanted to make them feel, well, super! Using a combination of practical set, costume, and lighting design along with digital VFX – we brought the struggle between “The Client” and our superheroes to life.
