Since many streaming and video platforms put a strong emphasis on the first few seconds of content, we created this set of three bumper animations as a dynamic introduction to content, designed to draw in viewers.
There are few industries that have taken off recently quite like the gaming industry. With video games developed heavily over the latter half of the last century, they’ve grown even more rapidly in the last 30-40 years.
Above even their development and enjoyment recreationally, the topic and implications of the video game industry have undergone a severe culture shift even during this time.
What once was seen as a niche market is now a global and international phenomenon.
For those who grew up in the 80s and 90s, playing video games was accepted, sometimes narrowly, as a fun and enjoyable activity.
With the development of more and more gaming systems, the arcade shifted into the home and followed kids and teens throughout their education and ultimately, into their careers.
Even so, compared to other ‘just for fun’ market segments, it remained a relatively niche group reserved for hobbyists.
Many people in that demographic have strong memories of warnings from parents to not spend too much time playing video games, threats that it was melting their brains, and the general belief that it was impossible to make a living playing video games.
Oh how the tables have turned.
Now, there are people who play video games professionally along with full time gaming YouTubers and Twitch Streamers. It’s no longer a niche industry as the majority of kids enjoy gaming.
The gaming industry is now a massive avenue for both careers and advertising in which the possibilities are endless.
That being said, when Intrinsic Gaming reached out wanting three animated bumpers for their YouTube and Twitch channels - we were more than excited to jump head first into this.
We created three animations that were different but shared thematic similarities.
It’s exciting seeing how animation is finding its place in such a thriving and growing industry.
“When our organization was faced with adjusting from our annual in person fundraising luncheon to a virtual event, we had little experience with hiring a company to produce this level of work. The turning point that inspired us to have faith in Amazing Studios was viewing examples of their other work, their clear connection with our mission, their supreme willingness to flex and bend based on multiple people starring in the video, multiple scripts to craft, multiple filming locations and lots of cooks in the SAFEchild kitchen. They also met a very aggressive timeline. I also had faith they would help us utilize a longer shelf life and therefore return on our investment by separating out pieces of the video in a way that they live impactfully on our website and we use all the time when hosting smaller virtual events or training. I used both of our featured story pieces recently - one when I live streaming to an audience and the other for a community stakeholders convening. That’s two intentional uses in just one week - 6 months after our initial virtual event. We also had the ability to share the video in its entirety to those who could not attend the scheduled first viewing for the virtual luncheon. Your responsiveness was always rapid and on point. We likely wore you out, but you never let that on. You outwardly displayed that we were a top priority and quite frankly that’s what our community’s children deserve.”