Celebrating Growth. Looking Ahead.
The Town of Knightdale has long been one of our favorite partners, so when they approached us to help bring their Progress & Vision campaign to life, we were all in. The goal was simple but meaningful: share Knightdale’s story of growth and momentum with both current residents and those considering a move to this thriving community.
Through a series of six vignettes, we helped illustrate the town’s recent achievements and its ambitious plans for the future.
A Campaign in Six Parts
Knightdale’s story was divided into six key areas of focus:
Increased Diversity
Parks
Public Safety
Residential Development
Retail Development
Each piece offers a glimpse into how Knightdale is growing while staying rooted in the values that make the town unique.
Creative Approach: Voices of the Community
Knightdale is as beautiful as it is dynamic. From the town’s striking architecture to its lush green spaces, there’s no shortage of visual inspiration. But this campaign wasn’t just about what you see—it was about who you hear.
We took an audio-first approach, recording voiceovers from residents and business owners whose stories embody Knightdale’s forward momentum. These voices became the heartbeat of the project, paired with vibrant footage of parks, events, retail centers, and community moments. The result? A portrait of Knightdale painted by the very people shaping it.
Start Something Special
The Town’s tagline, “Start Something,” came to life in this project. Knightdale continues to be a launching pad for new ideas, businesses, and community connections. That spirit was captured through local businesses featured across the campaign, including the widely acclaimed Prime Barbecue, where owner Christopher Prieto reflects on the Town’s support for local entrepreneurs.
Local businesses featured in the campaign:
- First and Main
- Cake Town Bakery
- Oak City Brewing
- Prime BBQ
- Camp Gladiator
- Qwik Pack and Ship
- Harper Park (this was a big filming location, but it’s not a business, so we can cut it)
Final Thoughts
We’re proud to have helped Knightdale bring this story to life—one that celebrates real progress and a clear vision for what’s next. These videos aren’t just snapshots of what’s happening now; they’re invitations to imagine what’s possible in the future.
Whether you’re a lifelong resident or just discovering the Town of Knightdale, one thing’s for sure: this is a place where good things begin. Contact us to make your amazing campaign.
Production Credits
Executive Producer | Mike Cole
Creative Director | Adam Hofmann
Director of Photography | Derek DeStefano
Production Coordinator & Project Manager | Hannah E. N. Kennedy
Post Production Editor & Colorist | Tyler Church
