What is STEM?

Lenovo Foundation

Alongside The Lenovo Foundation, we made a VR experience to show students that many STEM career fields are full of creativity related to their hobbies and interests.


Creative Direction
Script Writing
Talent Casting
Production Planning
Color Grading
Sound Design


The Lenovo Foundation is dedicated to their mission and vision of Technology for All. Their passion for technology inspires them to take interest in the next generation of students. For many, Science, Technology, Engineering, and Math ( STEM ) are viewed as only analytical and systematic. However, STEM fields require a large amount of passion and creativity. We collaborated with Lenovo Foundation to create a social and web video campaign to appeal to younger generations and challenge their assumptions about STEM.

Using Lenovo's VR technology, we interviewed students about what they knew about STEM and surprised them with a virtual experience about how STEM relates to their passions. From fashion, video games, architecture and more, STEM is a part of so much of our lives. Through this campaign and the continued work of the Lenovo Foundation, students learn how STEM could lead them to work in a field related to hobbies and interests they already know and love.

“When our organization was faced with adjusting from our annual in person fundraising luncheon to a virtual event, we had little experience with hiring a company to produce this level of work. The turning point that inspired us to have faith in Amazing Studios was viewing examples of their other work, their clear connection with our mission, their supreme willingness to flex and bend based on multiple people starring in the video, multiple scripts to craft, multiple filming locations and lots of cooks in the SAFEchild kitchen. They also met a very aggressive timeline. I also had faith they would help us utilize a longer shelf life and therefore return on our investment by separating out pieces of the video in a way that they live impactfully on our website and we use all the time when hosting smaller virtual events or training. I used both of our featured story pieces recently - one when I live streaming to an audience and the other for a community stakeholders convening. That’s two intentional uses in just one week - 6 months after our initial virtual event. We also had the ability to share the video in its entirety to those who could not attend the scheduled first viewing for the virtual luncheon. Your responsiveness was always rapid and on point. We likely wore you out, but you never let that on. You outwardly displayed that we were a top priority and quite frankly that’s what our community’s children deserve.”

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