Difference Makers

Lenovo & The American Red Cross

To encourage others to join in supporting the Red Cross, we helped Lenovo drive traffic and donations to their #DifferenceMaker campaign through a social video with creative storytelling and impactful visuals.


Costuming & Props
Color Grading
Creative Direction
Custom Score
Production Planning
Script Writing
Sound Design
Talent Casting
VO Talent Casting


Each year, the Red Cross responds to nearly 64,000 disasters in the U.S. alone, providing food, shelter, and health services. As the Red Cross works to help families and communities recover, Lenovo stands beside them. We were proud to work with both Lenovo and The American Red Cross to show the breadth and reach of The Red Cross’s work as well as the investment Lenovo is making to support and better their community.

We created various disaster scenes to capture the emotion of the Red Cross’s work along with the scope of Lenovo’s involvement. Filming over a week, at various times of day and locations we used our set design and lighting experience to create various scenes inspired by recent Red Cross operations and Lenovo’s support. The finished piece worked to encourage Lenovo’s peers to join them in their efforts to support their communities and be #DifferenceMakers.

“When our organization was faced with adjusting from our annual in person fundraising luncheon to a virtual event, we had little experience with hiring a company to produce this level of work. The turning point that inspired us to have faith in Amazing Studios was viewing examples of their other work, their clear connection with our mission, their supreme willingness to flex and bend based on multiple people starring in the video, multiple scripts to craft, multiple filming locations and lots of cooks in the SAFEchild kitchen. They also met a very aggressive timeline. I also had faith they would help us utilize a longer shelf life and therefore return on our investment by separating out pieces of the video in a way that they live impactfully on our website and we use all the time when hosting smaller virtual events or training. I used both of our featured story pieces recently - one when I live streaming to an audience and the other for a community stakeholders convening. That’s two intentional uses in just one week - 6 months after our initial virtual event. We also had the ability to share the video in its entirety to those who could not attend the scheduled first viewing for the virtual luncheon. Your responsiveness was always rapid and on point. We likely wore you out, but you never let that on. You outwardly displayed that we were a top priority and quite frankly that’s what our community’s children deserve.”

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