Each year, the Red Cross responds to nearly 64,000 disasters in the U.S. alone, providing food, shelter, and health services. As the Red Cross works to help families and communities recover, Lenovo stands beside them. We were proud to work with both Lenovo and The American Red Cross to show the breadth and reach of The Red Cross’s work as well as the investment Lenovo is making to support and better their community.
We created various disaster scenes to capture the emotion of the Red Cross’s work along with the scope of Lenovo’s involvement. Filming over a week, at various times of day and locations we used our set design and lighting experience to create various scenes inspired by recent Red Cross operations and Lenovo’s support. The finished piece worked to encourage Lenovo’s peers to join them in their efforts to support their communities and be #DifferenceMakers.