North Carolina Electric Cooperatives continues their initiative to power peoples lives, not only in their homes but now their electric vehicles as well.
Over several years, we’ve built a long standing relationship with the not-for-profit North Carolina Electric Cooperatives. Not only do they power the homes of so many residents in North Carolina, they are active members of the community in both education and work force development.
This has allowed us to capture their collaborative efforts with local schools and educators alike, including NC State’s Kenan Fellows Program. As a rule, NCEMC always looks for ways to be involved and care for their community. One of the ways they wanted to show this was their initiative to place electric vehicle charging stations throughout the state for the convenience of its citizens.
This campaign was designed to highlight how the community can rely on NCEMC to not only power their homes, but also the new era of vehicles and promote the new updates to communities all over North Carolina.
To get the word out, the :30 second and :15 second videos were released as broadcast campaigns in a number of counties all across the state. With simple branding changes for each county and related co-op, the same messaging resonated with each community while providing consistent state-wide information.
You'll find the :30 second version featured above and the :15 second version featured below.
“When our organization was faced with adjusting from our annual in person fundraising luncheon to a virtual event, we had little experience with hiring a company to produce this level of work. The turning point that inspired us to have faith in Amazing Studios was viewing examples of their other work, their clear connection with our mission, their supreme willingness to flex and bend based on multiple people starring in the video, multiple scripts to craft, multiple filming locations and lots of cooks in the SAFEchild kitchen. They also met a very aggressive timeline. I also had faith they would help us utilize a longer shelf life and therefore return on our investment by separating out pieces of the video in a way that they live impactfully on our website and we use all the time when hosting smaller virtual events or training. I used both of our featured story pieces recently - one when I live streaming to an audience and the other for a community stakeholders convening. That’s two intentional uses in just one week - 6 months after our initial virtual event. We also had the ability to share the video in its entirety to those who could not attend the scheduled first viewing for the virtual luncheon. Your responsiveness was always rapid and on point. We likely wore you out, but you never let that on. You outwardly displayed that we were a top priority and quite frankly that’s what our community’s children deserve.”