An Education Impact Video That Brought Stories to Life
This education impact video helped First Bank highlight its $500,000 Project Launch Initiative, which supported education across the Carolinas in 2022. Initially, we partnered with First Bank to create a video that invited teachers, organizations, and individuals to apply for funding. As applications came in and stories unfolded, we continued capturing the initiative’s growing impact.
Showcasing the Impact Through Film and Exhibit
At the end of the year, First Bank wanted a creative way to summarize the program’s success. Therefore, we proposed an immersive exhibit that celebrated the initiative while repurposing existing content. As a result, we developed a series of installations that combined storytelling, video, and hands-on interaction.
The final experience featured six unique exhibits. Three included video elements, while the others engaged attendees through projection mapping, tactile design, or gamified experiences.
Stories That Moved the Room
Each installation brought a story to life:
- Book Club Initiative: Author visits and free books for students in elementary and middle schools.
- Washington Underground Railroad Museum: Leesa Jones’s traveling exhibit connects the past to the present through education.
- Teacher Supply Warehouse: In Greensboro, educators stocked up on free supplies before the school year began.
- Programs for Blind Students: Inclusive after-school programming focused on recreation, independence, and tactile art.
- STEAM Coding Through Gaming: Middle school students learned video game design through Bitsbox coding curriculum.
- Combating Food Insecurity: Winston-Salem Street School provided meals to help students focus, thrive, and build futures.
Not surprisingly, these stories sparked powerful emotions. For instance, projection mapping made meals appear on empty plates in real time. Meanwhile, a color-coded costume display helped visitors understand how enslaved people once communicated secretly.
A Production That Grew Our Skills
Beyond the storytelling, this project also stretched us as creators. Our team pushed creative boundaries through set design, projection mapping, and live event coverage. In fact, we filmed the gala itself using a large jib—without interrupting the experience for any attendee.
Final Thoughts
This education impact video and exhibit gave First Bank a way to honor its investment and showcase meaningful stories. Moreover, it helped us grow as visual storytellers.
Want to make something unforgettable? Let’s make it happen.
See more details about each installation below.
First Bank – Book Club
First Bank Book Club is helping boost literacy rates in the Carolinas. We’re bringing writers of award-winning children’s books to public elementary and middle schools for author days featuring fun and discussions. The school library, as well as each child in the hosting grade, will receive a copy of the book.
Washington Underground Railroad Museum
Founder and Executive Director of the Washington (NC) Waterfront Underground Railroad Museum, Leesa Jones, developed a traveling exhibit to help people experience the history of the Underground Railroad and understand how they can be agents of change too.
Teacher Supply Warehouse
To help teachers outfit their classrooms and start the school year on a positive note, Karen is raising funds for the Guilford Education Alliance to host the Teacher Supply Warehouse. Over two days, 280 Guilford County educators can visit the Warehouse to stock up on high-quality, new, and gently used classroom supplies at no cost.
The Student Enrichment Experience program at Tracy’s Little Red Schoolhouse provides services to children and teenagers who are blind or visually impaired. Tatiana uses educational, recreational, and social activities to enhance students’ independence and confidence.
As you may be able to see in the photo of this exhibit, the sign says, “PLEASE TOUCH THE ART! Yes, that’s right, please touch. The art world is made more inclusive to those who are blind and sight impaired with the use of both simple and high-tech innovations including 3D printing, extra textured paintings, and tactile art.”
STEAM Coding Through Gaming
To capitalize on students’ passion for video games, Valerie uses the Bitsbox curriculum that introduces young learners to coding. The Bitsbox system teaches kids video game design principles and computer science concepts and will be offered as an elective course through the middle school’s STEAM program.
We decided this would be a fun exhibit to make interactive and brought in several games from throughout the decades. This station was certainly a hit and several First Bank employees challenged each other to a friendly game of Mario Kart.
Combating Food Insecurity
Winston-Salem Street School equips students with the skills and education needed to become productive members of the community. To address the food insecurity many of its students face, Mike raises funds to provide nutritious meals that will help teens perform better in school so they can successfully enter the workforce. With the use of projection mapping, each mounted plate would have a meal show up periodically throughout the video. This station was extremely meaningful for several employees and even brought some to tears.
Out of the six, three included video elements while others were interactive in unique ways. Below you’ll find the three videos that we featured during the exhibition.
Below are photos from the event of attendees watching each video within its respective exhibit. Two of the exhibits featured projection mapping that appeared throughout the video.
