Crescent Communities, in collaboration with Lee & Associates, sought to create a compelling marketing video for THE YIELD North—a premier life science and innovative manufacturing campus in the heart of the Research Triangle region. The objective was to highlight the land’s prime location, accessibility, and potential to attract leading businesses and investors.
The Challenge
Selling a large-scale property requires more than just traditional marketing; it demands an engaging visual story that allows potential buyers to envision the possibilities. Crescent Communities owned the land, while Lee & Associates was responsible for its sale, necessitating a video that seamlessly aligned their messaging and goals. The challenge was to produce a visually stunning, informative, and persuasive video that would live on their website and be shared with key stakeholders.
Our Approach
To bring THE YIELD North to life, we implemented a strategic video production approach that combined:
- Seamless Drone Footage: Capturing breathtaking aerial views of the site, showcasing its scale, accessibility, and proximity to key locations.
- On-Screen Graphics & Animation: Overlaying key data points, property boundaries, and relevant information to enhance viewer understanding.
- Engaging Background Music: A carefully selected soundtrack that complemented the visuals, maintaining an informative yet dynamic tone.
- Clear and Concise Storytelling: The video was structured to guide viewers through the location’s benefits, from infrastructure and connectivity to the surrounding talent pool.
The Result
The final video positions THE YIELD North as a highly desirable property for life science and manufacturing companies. By leveraging compelling visuals and informative graphics, the video:
- Provides an immersive viewing experience for potential buyers.
- Clearly communicates the value and strategic advantages of THE YIELD North.
- Serves as a valuable asset for the marketing efforts of both Crescent Communities and Lee & Associates – living on their website and available to be shared with key prospects.
We loved collaborating with Crescent Communities and Lee & Associates to craft a marketing video that not only showcased the land’s potential but also empowered sales teams with a powerful storytelling tool. This project underscores the impact of video in real estate marketing—transforming raw land into an enticing investment opportunity.
Looking to elevate your property marketing? Let’s create a compelling visual story together!
