Making City Parks More Playful
The Raleigh parks video campaign is a creative collaboration that highlights the city’s commitment to community through the voices of local kids. When they approached us about showcasing their Parks & Recreation Department, we knew it had to feel personal, joyful, and different from a traditional promo piece.
The challenge? Elevate awareness of Raleigh’s parks while staying grounded in the real experiences of the families who use them.
The Idea: Let Kids Tell the Story
Who better to review a playground than someone who just climbed the slide 10 times in a row?
We developed Kids Review Parks, a playful video concept that puts the storytelling power into the hands of the smallest voices with the biggest opinions—Raleigh’s own kids.
With genuine humor, candid commentary, and a few surprising one-liners, these young reviewers gave us exactly what we needed: an honest, joyful glimpse into what makes Raleigh parks great.
The Execution: Kid-Led, Fun-Filled, Totally Unscripted
We kept things as real as possible:
- Real Kid Reviewers: We cast a diverse group of local kids and let them loose across a few standout parks.
- Unscripted Reactions: No scripts, no rehearsals—just open-ended prompts and authentic reactions.
- Dynamic Footage: From swings to splash pads, we captured both high-energy moments and calm reflections.
We paired talking-head interviews with action shots to showcase both the personality of the kids and the features of each park. The result was a warm, high-energy campaign that feels like a peek into a family outing.
Why It Worked
- Authenticity Wins: Kids don’t fake excitement—and their reactions were instantly relatable.
- Family-Centered Tone: The video was built to resonate with both parents and children.
- Community Connection: Featuring local kids made the piece feel personal and hyper-relevant.
The Impact of the Raleigh Parks Video Campaign
This Raleigh parks video campaign helped:
- Boost awareness of lesser-known parks
- Reinforce trust and positivity around the Parks & Rec brand
- Drive community engagement with a format families loved sharing
Most importantly, it reminded the public that Raleigh’s parks aren’t just green spaces—they’re places where memories are made. This Raleigh parks video campaign gave families a new reason to visit and appreciate the outdoor spaces their city offers.
Final Thoughts
By letting kids take the lead, we created more than a video—we captured joy, honesty, and community pride in action. For Raleigh, it was a win. For the kids? Well, they said it best.
Want to connect people to your mission through powerful storytelling? Let’s make it amazing.
