Square 1 Bank, a division of Pacific Western Bank, is focused on providing full service financial offerings to entrepreneurs. To support their growing company and clients, they partnered with us to create an array of visual content to help tell their story, and clearly show what makes their bank different.
Immediately, what stood out to us about their bank was their commitment to serving entrepreneurs and the diversity in projects, location, sizes and industries of all of their clients. Choosing some of the most compelling stories, we hit the road! We spent three weeks visiting 14 different entrepreneurial companies, from San-Francisco, New York, Boston and in between interviewing each about how Square 1 helps them succeed. From this road trip, we created an array of social and web content including a series of testimonials, photography and a recruitment video.
We loved getting to tell all of the unique stories of both Square 1’s employees and clients and support them both in sharing the benefits of banking with Square 1.