The Town of Hillsborough, North Carolina, is known for its small-town charm, history, and strong sense of community. Through every season, residents take pride in their heritage and close-knit atmosphere. However, with rapid growth came an influx of questions about how the town operates—especially during winter storms. Each year, when snow or ice arrived, the town received a flood of calls and online inquiries from concerned citizens.
The Challenge
Town officials wanted to address these recurring questions in a way that was both informative and engaging. Instead of relying on a traditional government PSA, they aimed to create something memorable that would stand out on social media. The goal was clear: answer residents’ frequently asked winter-weather questions while reinforcing Hillsborough’s approachable, neighborly tone.
The Creative Solution
Working together, we decided on a charming animated video that brought the town’s personality to life. Animation offered flexibility, visual appeal, and the ability to infuse humor and heart into a typically dry subject.
We drew inspiration from Hillsborough’s most beloved landmarks, transforming them into a whimsical winter wonderland. Recognizable buildings, snowy streets, and cozy details gave residents a sense of familiarity, while lighthearted characters reflected the town’s personality. Through clever writing and visual storytelling, we explained which responsibilities belong to the town—and which do not—during winter events.
The Impact
The video resonated immediately. Citizens not only recognized their town but also connected with the friendly tone and humor woven throughout. As a result, Hillsborough reported a notable drop in calls and online inquiries about winter weather procedures after the video’s release.
By turning routine communication into creative storytelling, the town educated residents, reduced staff workload, and celebrated the unique identity that makes Hillsborough special.
Final Thoughts
When civic communication meets creativity, the message reaches further. If your town or organization wants to inform and inspire through storytelling, let’s make it amazing.
