The town of Hillsborough, North Carolina takes pride in their small town charm. Through every season, the community enjoys the town’s history and heritage, but with their rapid growth has come questions and confusion on some of the town’s roles and responsibilities.One pain poin in particular, in winter, the town is flooded with calls and online inquiries from concerned residents about how the town operates during winter weather events. The Town wanted to communicate the answers to the ‘frequently asked questions’ they receive during winter storm warnings or events.
Taking the opportunity to create something memorable, they decided to take a creative approach to their typical governmental PSA. With a large percentage of their citizens interacting with the town through social media or other online platforms, Hillsborough choose animation as the best way to inform their audience. We created a visually beautiful and appealing animation taking inspiration from the town’s beloved landmarks depicting Hillsborough’s iconic and important places around town in as an ideal winter wonderland. Channeling the small town charm and warm memories of snowy days at home, citizens could recognize their hometown and the humorous characters gave life to the town’s personality. As a result of the video’s release, the municipality informed us that publishing this video significantly reduced the amount of calls the town offices received regarding winter weather concerns.