The Challenge
The new UNC Rex Holly Springs Hospital had planned to have an in-person VIP ribbon-cutting event at the new location with a tour and a public open house viewing. With the surge in COVID-19 at the time they no longer felt comfortable inviting nearly 2,000 people to the event. So they decided to make it virtual.
The Creative Solution
They wanted to highlight many of the important individuals that help Holly Springs Rex Hospital run, show b-roll that would offer a virtual tour, and highlight the value that the new location will bring to Southwest Wake county and the Apex, Holly-Springs, Fuquay-Varina communities.
To build the excitement, we chose to use b-roll that showcased the latest and greatest technologies implemented within the hospital. The new facility is equipped with the following full service resources.
- 24/7 emergency department
- Birthing center
- Inpatient lab and pharmacy
- Imaging services, radiology
- Orthopedic care
To demonstrate each of these important areas we had to move all over the hospital, capturing each area while hospital staff members were hard at work preparing the hospital for its grand opening.
Community Involvement
To demonstrate their strong sense of community, we chose clips that showcased the teamwork that is required to smoothly run a hospital.
We also brought in leaders in the community such as the late Mayor Dick Spears and then Senator Sydney Batch to speak about how the hospital will increase the quality of life for citizens.
You’ll also notice that most of the speakers’ residency is featured on the lower thirds when they are introduced. This was done to speak further to the vision that UNC Rex Healthcare has for this Holly Springs location in employing its own community to build up and serve their own populace.
Drone Footage
We were also able to use custom drone footage to capture the sheer size of this new location as well as safely film the staff at the ribbon-cutting ceremony. Filming with a drone aided in giving residents a stronger sense of location and beautiful visual diversity in the virtual tour.
It was a pleasure to be a part of this memorable ribbon-cutting ceremony. We are thrilled to welcome UNC Rex Healthcare to the community and know it will stand to serve residents for years to come.
