Video Production for Dog Company ThunderWorks
ThunderWorks, the brand behind the popular ThunderShirt and ThunderEase products, partnered with us for a national commercial timed with fireworks season. Their goal was simple: reduce pet anxiety with a memorable, relatable campaign. Our team delivered custom video production for a dog company that combined live-action charm, visual storytelling, and 3D animation—all wrapped in humor.
A Concept Built for Contrast
To show just how easy ThunderEase is to use, we built the spot around a wild, over-the-top alternative: a fully outfitted “puppy panic room.” This gave us a great opportunity to blend comedy with heart while highlighting the product’s real-life benefit. The exaggerated setup made the actual solution feel that much simpler and more effective.
Animatic
We started by building an animatic to map out the pacing, framing, and tone. That step also helped guide location scouting and allowed the art team to begin set dressing early—right down to the fake dog magazines and paw-print mugs.
Bringing the Space (and Story) to Life
Once filming began, we combined practical effects and prop work with a calm, camera-ready pup to bring the concept to life. Even though filming with animals can be unpredictable, our four-legged star Theo nailed it. He brought just the right emotion to each scene.
Later in post-production, we layered in animated elements like ThunderWorks’ mascot “Thunder” and the 3D panic room itself. These additions had to feel cohesive with the real-world set, so we paid special attention to lighting, shadows, and tracking.
A Spot That Stands Out
This project was a fun reminder that video production for dog companies—and other pet-focused brands—doesn’t have to play it safe. By mixing storytelling with style, we created a commercial that gets remembered and shared.
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