Building off of a previous campaign, marketing agency Avenir Bold reached out with a similar creative direction, but with a twist.
Playing off of the classic comedy and fun editing style of Shaun of the Dead, we recreated one of their most iconic scenes for this Visit Raleigh campaign.
One of the themes in our first Visit Raleigh was a point-of-view perspective. We wanted the audience to feel like they were experiencing Raleigh as one of the people in the friend group.
For the campaigns to feel cohesive, we included some of these same perspective shots. (We went go-karting to get one of them. It was a party.)
The commercial starts with a brainstorm on the couch together with the friend group, facetime one of their relatives who is chiming in.
In true Edgar Wright fashion, each version cuts to a montage of each iteration of their plan, constantly changing with each new idea.
Building off a previous campaign with actors who have a history together allows for even more chemistry among the characters. For some of them, it was their third time working together, for others, their second.
With cut-downs highlighting Raleigh’s restaurant scene, holiday festivities, and an evergreen version that could apply year-round, this campaign covers a lot of ground for the client’s content.
We tapped into some existing holiday footage from the previous campaign, making the creative go further for both projects.
This goes to show yet another reason why we love building long-term relationships with our clients. It allows us to establish an initial creative direction and build off of it in the future to meet their ongoing needs.
While there’s naturally some start-up time at the beginning of a relationship and ongoing check-ins to make sure everyone is on the same page- overall, it allows everyone to create even better content together.
