Cinematic Campaign, Raleigh Style
We teamed up with our friends at Avenir Bold once again for another round of creative magic to produce Visit Raleigh video campaign. Building on the success of a previous campaign, we returned to familiar characters, familiar perspective shots—and a new twist on the story.
This time, we channeled the iconic fast-cut, comedic style of Shaun of the Dead, bringing big personality, a sense of spontaneity, and clever editing to showcase all that Raleigh has to offer.
A Campaign with Chemistry
One of the biggest strengths of this campaign was the cast. Several actors had worked together on prior Visit Raleigh projects, creating natural chemistry that elevated every scene. When you’ve got a real friend group vibe on camera, it shows.
We kicked off with a couch-based brainstorm and a Facetime call from a relative, before cutting to a series of hilarious montages where the group’s travel plans evolve—again and again—with each idea getting bigger, funnier, and more Raleigh.
Perspective That Pulls You In
To keep the Visit Raleigh video campaign cohesive, we reused the same POV-style camera work featured in the original campaign. That meant stepping into the action—literally. One scene even took us go-karting to capture the shot (yes, it was a blast).
Each version of the spot is fast-paced, lighthearted, and infused with the excitement of group travel. From restaurants to holidays to year-round fun, the series gives potential visitors an insider’s look at what Raleigh has to offer.
A Visit Raleigh Video Campaign That Scales
We produced multiple versions of the campaign to maximize versatility.In some cases, we even blended in holiday footage from the previous campaign, creating continuity while extending the value of the existing assets.
The Power of Long-Term Collaboration
When you’ve built trust with a client and have a shared creative direction, it becomes easier—and more fun—to level up each new round of content. With Visit Raleigh, we didn’t just rehash the past; we reimagined it with a bold new tone and style.
While every campaign has its own ramp-up period, long-term partnerships allow teams to hit their stride and unlock bigger creative wins over time. This campaign is proof of what’s possible when great relationships and strong creative ideas come together.
Final Thoughts
Raleigh is full of energy, culture, and opportunity—and this campaign captures all of it with humor and heart.
Want to build a memorable campaign with staying power? Let’s make it amazing.
