A Legacy of Service, A Future of Innovation
For more than eight decades, Wake Electric Membership Corporation has been more than a trusted energy provider—they’ve been a vital part of the communities they serve. The new Wake Electric brand video tells that story by celebrating the past and looking confidently toward the future.
As technology and energy needs have evolved, so has Wake Electric. But through all the change, their commitment to their members has stayed constant.
Wake Electric partnered with Amazing Studios to create a brand video that would bridge past and present—celebrating their enduring commitment to the communities they serve while looking ahead to the future.
The Creative Approach
To bring this story to life, we leaned into a then-and-now concept for the Wake Electric brand video. We followed a family in the 1970s interacting with Wake Electric—turning on bedside lamps, checking power meters, and lighting up the front porch. Each nostalgic moment faded seamlessly into its modern-day counterpart, showing today’s families benefitting from WEMC’s advancements in reliability, smart technology, and renewable energy.
By visually bridging past and present, we reinforced the message at the heart of Wake Electric’s story: while energy solutions have evolved, their dedication to serving their members has never wavered.
How We Crafted the Wake Electric Brand Video
Every creative decision focused on making this journey feel authentic and inspiring:
- Cinematic Storytelling: We used warm, nostalgic visuals for the 1970s sequences, transitioning into crisp, vibrant imagery for the modern-day scenes.
- Seamless Match Cuts: Carefully crafted transitions made each shift in time feel natural and emotionally resonant.
- Emotional Voiceover & Music: A heartfelt narration tied the story together, supported by a meaningful musical score that elevated the emotional impact.
- Real Community Faces: Including Wake Electric’s employees and real community members emphasized that their service is personal, not just professional.
The Results
Premiered at WEMC’s 85th Annual Meeting, the final video struck a powerful emotional chord with members—celebrating Wake Electric’s proud history while looking confidently toward the future.
Highlights include:
- A clear, memorable narrative rooted in both tradition and progress.
- Authentic visuals that reflect Wake Electric’s deep community relationships.
- A timeless story designed to live beyond a single event, anchoring future marketing and outreach efforts.
By focusing on relationships over services and emotion over information, the Wake Electric brand video reminds members that no matter how much changes, they’ll always have a trusted partner keeping the lights on.
Final Thoughts
At Amazing Studios, we believe the best stories are the ones rooted in real relationships and lasting impact. Wake Electric’s story is one of progress, connection, and unwavering commitment—and we’re proud to have helped bring it to life.
Ready to tell your brand’s story? Let’s create something amazing together.
