To encourage companies to move to Fuquay-Varina, we worked with town officials to create a unique and humorous pitch highlighting all the town has to offer.
The Town of Fuquay-Varina is growing, and growing fast. With so many changes and opportunities on the horizon for new businesses and investments, they knew they needed something special to show off the town's many benefits and attract new businesses to call Fuquay home. The town has recently enjoyed award-winning success by changing its yearly State of the Town videos to a more creative and engaging format and wanted to follow a similar method with its economic development program.
We knew we would need to bypass the typical economic development style for a confident, fun, and witty appeal – just like the town’s personality. However, to reach their target audience of new businesses looking to relocate we worked collaboratively with town officials to take the technical and must-have information and make it engaging.
As a part of capturing Fuquay -Varina spirit, we worked with the town for over a year capturing the many seasons and sides of the town to show what it’s like to live, work, and play in Fuquay-Varina.
“When our organization was faced with adjusting from our annual in person fundraising luncheon to a virtual event, we had little experience with hiring a company to produce this level of work. The turning point that inspired us to have faith in Amazing Studios was viewing examples of their other work, their clear connection with our mission, their supreme willingness to flex and bend based on multiple people starring in the video, multiple scripts to craft, multiple filming locations and lots of cooks in the SAFEchild kitchen. They also met a very aggressive timeline. I also had faith they would help us utilize a longer shelf life and therefore return on our investment by separating out pieces of the video in a way that they live impactfully on our website and we use all the time when hosting smaller virtual events or training. I used both of our featured story pieces recently - one when I live streaming to an audience and the other for a community stakeholders convening. That’s two intentional uses in just one week - 6 months after our initial virtual event. We also had the ability to share the video in its entirety to those who could not attend the scheduled first viewing for the virtual luncheon. Your responsiveness was always rapid and on point. We likely wore you out, but you never let that on. You outwardly displayed that we were a top priority and quite frankly that’s what our community’s children deserve.”