The Town of Fuquay-Varina is growing, and growing fast. With so many changes and opportunities on the horizon for new businesses and investments, they knew they needed something special to show off the town’s many benefits and attract new businesses to call Fuquay home. The town has recently enjoyed award-winning success by changing its yearly State of the Town videos to a more creative and engaging format and wanted to follow a similar method with its economic development program.
We knew we would need to bypass the typical economic development style for a confident, fun, and witty appeal – just like the town’s personality. However, to reach their target audience of new businesses looking to relocate we worked collaboratively with town officials to take the technical and must-have information and make it engaging.
As a part of capturing Fuquay -Varina spirit, we worked with the town for over a year capturing the many seasons and sides of the town to show what it’s like to live, work, and play in Fuquay-Varina.