Lenovo Product Diversity Office | Designing for All
At Lenovo, “Smarter Technology for All” isn’t just a tagline—it’s a mission. That commitment took a bold step forward in 2020 with the launch of the Lenovo Product Diversity Office (PDO), a department focused entirely on ensuring that future technology is designed with inclusivity at its core.
The Challenge: Elevating a Vision
While the PDO had already begun making a meaningful impact behind the scenes, they needed a powerful piece of content to increase internal visibility and drive awareness. The goal: create a video that introduces the department’s mission, showcases their process, and inspires Lenovo product teams to engage with the PDO earlier in the design lifecycle.
This campaign was a rare opportunity to help define and amplify the identity of a groundbreaking team within one of the world’s leading tech companies.
The Approach: A Human-Centered Story
Our pre-production process began by collaborating with Ada Lopez, the inspiring and authentic head of the Product Diversity Office. Though her schedule was packed with day-to-day leadership, she trusted us to guide the creative execution. Working closely with her and her colleague Monica Wolff, we mapped out a production strategy designed to maximize both impact and access.
Key locations included:
- Lenovo’s Executive Briefing Center – for professional and customer-facing context.
- Lenovo’s Design Lab – one of the most exclusive spaces on campus, where future innovations are born.
Filming inside the Design Lab added powerful authenticity to the message and gave viewers a glimpse into where inclusive design truly begins.
Casting With Intention
To bring the story to life, we led a careful casting process that mirrored the values of the PDO:
- Shaholly Ayers, a longtime Lenovo spokesperson and disability advocate, flew in from the West Coast to serve as the video’s anchor.
- Ali Ingersol, a Raleigh native and Ms. Wheelchair America 2023, delivered key messaging directly to camera.
Their voices gave the video honesty and energy, and helped position the PDO not just as a department, but as a movement.
Creative Execution
- Production: Filmed over two days across multiple Lenovo locations with a highly coordinated, accessibility-focused crew.
- Graphics: Bold, dynamic animations helped reinforce key ideas and bring the video’s messaging to life.
- Tone: High-energy, clear, and inviting—designed to resonate across Lenovo’s global network.
The Result
The final video introduces the Product Diversity Office with clarity and energy. It’s a powerful tool to inspire collaboration and engagement from internal teams, encouraging product developers across Lenovo to seek guidance from the PDO in creating more inclusive technology for users around the world.
Whether you’re building hardware, software, or digital experiences—accessibility matters, and the PDO is ready to help.
Final Thoughts
At Amazing Studios, we’re proud to help visionary teams like Lenovo’s PDO turn bold values into stories that connect. Inclusive tech is the future—and we’re honored to support the people shaping it.
Want to connect people to your mission through powerful storytelling? Let’s make it amazing.
