Fuquay-Varina’s Downtown Association came to us with a desire to attract new businesses, developers, and people to the town.
A unique client, Fuquay-Varina has two downtowns: Downtown Fuquay and Downtown Varina, each just a few minutes away from the other.
That being said, they wanted a balance of both downtowns featured in the video.
With Fuquay-Varina already bustling and growing, our creative direction looked like capturing the authentic feel it already has. However, we knew the way we filmed these scenes would make all the difference.
With handheld camera movement, some match action shots, and warm inviting visuals, the finished videos captures beautiful shops, places, and people.
Sound design was also a large part of the creative direction. To help viewers picture themselves visiting downtown, it needed to be very immersive. The sites and sounds of each location came through, adding to the inviting experience.
