With quite a bit of information to communicate to their residents, the town of Morrisville needed to share their efforts to improve road construction in their town. Together, we decided on a humorous and fun live-action piece to make the information as memorable as possible.
The Town of Morrisville wanted to update their residents on their efforts to improve transportation around their community. This being an ongoing topic in Morrisville, they wanted to address the pain points of their community members head on. The live action video we created was specific to Morrisville Carpenter Road - a hub for traffic in the area. With residents concerned about how road construction would affect their morning commutes and their ability to get around quickly, it was necessary that the video contained a little levity.
We accomplished this by using a friendly personable voice of a town resident who related directly to those struggles. Stuck in traffic herself, she begins to explain all the work the town is doing to clear up traffic issues as quickly as possible.
Complete with quick and humorous cutaways to construction equipment, road maps, and planning meetings, this video is chock full of information. Even so, it feels like the farthest thing from a town hall meeting or a dry PSA. (Not that all PSA’s must be dry - we try to make those captivating too- like this one we did for Wake County. )
In the end, the video for Morrisville Carpenter Road accomplished its purpose, making town updates more engaging and interesting to watch. This approach is tried and true for us. We love taking a lot of information that some may consider ‘boring’ and make it worth watching!
“When our organization was faced with adjusting from our annual in person fundraising luncheon to a virtual event, we had little experience with hiring a company to produce this level of work. The turning point that inspired us to have faith in Amazing Studios was viewing examples of their other work, their clear connection with our mission, their supreme willingness to flex and bend based on multiple people starring in the video, multiple scripts to craft, multiple filming locations and lots of cooks in the SAFEchild kitchen. They also met a very aggressive timeline. I also had faith they would help us utilize a longer shelf life and therefore return on our investment by separating out pieces of the video in a way that they live impactfully on our website and we use all the time when hosting smaller virtual events or training. I used both of our featured story pieces recently - one when I live streaming to an audience and the other for a community stakeholders convening. That’s two intentional uses in just one week - 6 months after our initial virtual event. We also had the ability to share the video in its entirety to those who could not attend the scheduled first viewing for the virtual luncheon. Your responsiveness was always rapid and on point. We likely wore you out, but you never let that on. You outwardly displayed that we were a top priority and quite frankly that’s what our community’s children deserve.”