Dale the Knight

Town of Knightdale

To promote all the amenities of the Town of Knightdale, we created a four-part comedic series following an curious and humorous Knight.

Services

Creative Direction
Script Writing
Talent Casting
Production Planning
Production
Costuming & Props
Editing
Color Grading
Sound Design

Awards

2018 Silver Addy, 2x

The Town of Knightdale, on the move and moving fast, was looking to attract new residents, paint their community in a positive light, and share all the amenities their town has to offer. To grab the attention of their community they knew they would need something beyond a traditional town commercial with beauty shots and fun facts – they would need to capture the audience’s attention and create something memorable.

Through creative brainstorming, Dale the Knight was born. The unofficial mascot (and protector) of Knightdale, Dale shows everyone what Knightdale has to offer.  As a passionate, yet out of place knight, Dale adventures through Knightdale trying to live out his medieval lifestyle all while learning more about his new growing home.

Full of comedic moments, the four-part series focuses on Knightdale’s homes, public safety, quality of life and entertainment offerings and became an immediate hit with current Knightdale residents and potential new neighbors alike!

“When our organization was faced with adjusting from our annual in person fundraising luncheon to a virtual event, we had little experience with hiring a company to produce this level of work. The turning point that inspired us to have faith in Amazing Studios was viewing examples of their other work, their clear connection with our mission, their supreme willingness to flex and bend based on multiple people starring in the video, multiple scripts to craft, multiple filming locations and lots of cooks in the SAFEchild kitchen. They also met a very aggressive timeline. I also had faith they would help us utilize a longer shelf life and therefore return on our investment by separating out pieces of the video in a way that they live impactfully on our website and we use all the time when hosting smaller virtual events or training. I used both of our featured story pieces recently - one when I live streaming to an audience and the other for a community stakeholders convening. That’s two intentional uses in just one week - 6 months after our initial virtual event. We also had the ability to share the video in its entirety to those who could not attend the scheduled first viewing for the virtual luncheon. Your responsiveness was always rapid and on point. We likely wore you out, but you never let that on. You outwardly displayed that we were a top priority and quite frankly that’s what our community’s children deserve.”

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