We worked collaboratively with RTI to create a video that would abstractly showcase the limitless possibilities of their research through custom set & prop design, practical effects, and post-production VFX.
RTI International has a 55-year history as an independent nonprofit scientific research and development institute. The work of RTI makes an impact all over the globe as they keep their clients informed with data-backed findings in fields ranging from genetic screening to artificial intelligence.
The Educational & Workforce Development team at RTI wanted a creative way to inform current and new clients about how they can benefit from their research and data. Working together, we brainstormed with RTI some of the most interesting ways their research has been used, and how we could best translate that to their audience who may not be familiar with many of the technical details of their work. We chose an abstract art direction to take a broad concept and convey the emotion and the limitless possibilities RTI’s research offers. The focal point of the concept centered around a custom prop, representing 8 key areas of expertise that RTI assists in research.
This object begins simple and straightforward, and as it is passed along to the different RTI areas, each person adds a specialized element representing their added potential. Using a combination of practical and digital effects we created an art piece that would allow RTI’s audience to visualize the complexity of their work and encourage others to become a part of RTI’s work.
“When our organization was faced with adjusting from our annual in person fundraising luncheon to a virtual event, we had little experience with hiring a company to produce this level of work. The turning point that inspired us to have faith in Amazing Studios was viewing examples of their other work, their clear connection with our mission, their supreme willingness to flex and bend based on multiple people starring in the video, multiple scripts to craft, multiple filming locations and lots of cooks in the SAFEchild kitchen. They also met a very aggressive timeline. I also had faith they would help us utilize a longer shelf life and therefore return on our investment by separating out pieces of the video in a way that they live impactfully on our website and we use all the time when hosting smaller virtual events or training. I used both of our featured story pieces recently - one when I live streaming to an audience and the other for a community stakeholders convening. That’s two intentional uses in just one week - 6 months after our initial virtual event. We also had the ability to share the video in its entirety to those who could not attend the scheduled first viewing for the virtual luncheon. Your responsiveness was always rapid and on point. We likely wore you out, but you never let that on. You outwardly displayed that we were a top priority and quite frankly that’s what our community’s children deserve.”